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Engage.
Inspire. Grow.

Sundance Fitness Media connects leading brands with Australia’s most health-driven
consumers – in the gym, where focus and motivation are at their highest.
Let's chat
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Maximize Your Brand Impact

Your message deserves to be seen by the right audience.

Premium gyms and studios nationwide
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Weekly gym visits across Australia
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Balanced gender split
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Earn over $80K per year
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Tertiary qualified
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About Us

BEYOND GENERIC ADVERTISING – YOUR PARTNER IN BRAND Optimisation

Why Gyms Work

Our audience isn’t scrolling – they’re training.

Members spend an average of 60+ minutes per visit, three times a week, in a positive, motivated mindset.

It’s one of the most focused, high-intent environments for brand messaging.

Elite Media Placement

  • Partnerships with leading
    fitness groups

  • Digital screens in gyms

  • Sponsorships & activations

Audience Engagement

  • Multi-channel campaigns (EDMs, apps, socials)

  • Targeted ads in gyms & clubs

  • Precision timing for impact

Audience Measurement

  • Urban IQ audience measurement platform with campaign reporting, and group dashboard display

  • Live data on member viewing content

  • Turnstile tracking, providing daily/weekly/monthly data on frequency and workout duration

  • Gym partner app’s provide member engagement, demographics, and activity   

  • Accurate proof of campaign reports

Campaign
Optimisation

  • Providing sound data analysis, and best practise to support the most relevant media platforms to use to achieve the best outcome

  • This could be increasing brand awareness, driving traffic, or maximizing ROI

  • Ensuring ads are seen by the right people, at the right time, and in the right place

Audience Targeting, and Context

  • Contextual Relevance: ads are more effective when they match the mindset or activity of the gym member


  • Time-of-Day optimisation



  • Location based data is used to help advertisers better target specific audiences based on their location

Data Analysis, and Performance Measurement

  • Tracking Metrics: measuring key performance indicators such as ad views, engagement rates


  • A/B Testing: running different versions of ads to see which visuals, messages, or offers resonate with the audience

  • Adjusting Strategy in Real-Time
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Our Formula for
Brand Growth

What We Do

Sundance is Australia’s only dedicated fitness media network.

We help brands show up where intent is strongest through digital screens, sampling, activations and PT integrations that drive awareness and action.

See Our Network

Ready to
Elevate Your Brand?

Join leading brands who trust Sundance Company to amplify
their message in health, fitness, and lifestyle spaces.

Let's chat